The campaign encourages its business clients to fill in a questionnaire regarding their business expectations, customer satisfaction and attitudes towards finance and investment. It created a dialogue platform exploring each individual client's growth potential based on individuality and relevance. An internal campaign aimed at the financial advisers was developed. The aim was to create awareness around the client-faced campaign and inform about the electronic dialogue-tool developed for client follow-up. Each advisor was given access to individual client questionnaires including corresponding follow-up recommendations.Creatively, the internal campaign was launched as a new colleague: "Your personal Meetingbooker starts Monday".

During the campaign period, 64% responded to the client satisfaction direct mail while 46% responded to the client development direct mail. In total 60% of the clients requested a meeting with the financial adviser. Overall, the dialogue programme succeeded in reducing the yearly churn rate by 70%. Yearly sales increased by 7% compared to a control group. Due to the success of the campaign Danske Bank has decided to continue with the dialogue programme on an ongoing basis.