Fletcher Anderson is a mountain climber who has conquered the world’s seven tallest peaks. That is, until he hears there’s an eighth peak out there that’s never been conquered. Fletch sets out to conquer this beast – Disney World’s new Expedition Everest ride. To effectively reach the target of young adults, a student director shot everything. The Disney connection was hidden from viewers until the release of the final video on April 1st. The goal was to create the illusion that this was a real person while planting clues within the videos that viewers could uncover to discover the truth.