Cannes Lions

I Freed My Imagination

TBWA\CHIAT\DAY , Los Angeles / DISNEY / 2016

Film
Demo Film
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Description

A boy sees a storm out his window. He enters his hallway. A blue light pulses on his arm. Another emanates from his bedroom. Iron Man’s suit flies out of his room and assembles around him, just as he crosses the threshold. Except now it’s New York City. Ultron Bots begin to attack. He notices a woman in distress. He flies over and protects her.

We cut to a brother and sister, crossing the threshold of a sandbox. We see a shimmer of blue light and where the sandbox had been, is now Tatooine. The boy and girl have become Jedis. The sky is filled with Imperial spaceships. One is landing and we see the red-bladed lightsaber of an evil Sith ignite. The boy ignites his lightsaber in response.

We cut back to the boy in the Iron Man suit, standing heroically, blasting the evil Ultron Bots from the sky.

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