Imagine enhancing your car buying experience at the dealership by viewing the complete inside of the vehicle you are interested in. With the power of holograms, we have the ability to open the car up completely, take a closer look at the engine, inspect the chassis or watch the drivetrain and transmission in action. Imagine viewing and customizing the car of your personal choosing, and viewing it at scale. You could have access to the full array of options, features and possibilities associated with every car make and model. Imagine then seeing the car you’ve configured, at full scale, as a high-definition hologram projected into your garage, long before the car has even been manufactured.

Members of the press were invited for a tour of the holographic showroom. The event was staged for a single day. They were led through a twenty minute experience, and given time to interact with the media, as well as explore the room at their will.

Our vision for holographic computing is to transform the world with holograms – seamlessly connecting the digital world with real life. With the ability to design and shape holograms, you will have a new medium to express your creativity, a more efficient way to teach and learn, and a more effective way to visualize your work and share ideas. This means your digital content and creations will be more relevant when they come to life in your world. The holographic showroom is only one example of this technology in action.