Mr. Robinson’s Driving School is a 16-part video sitcom and immersive interactive experience on MSN that seamlessly weaves the essence of the shifting Volvo brand and its sporty, eco-friendly C30 car into an entertaining story. The show’s rich, interactive experience provides the audience with the opportunity to inject themselves virtually into aspects of the story or to become a part of the show itself. The site generated over 3.5MM visits and a unique audience of over 2.4MM people. More than 267K consumers test drove the virtual C30 and the site generated over 100K visits to www.yourC30.com.