Cannes Lions
DEL CAMPO SAATCHI & SAATCHI, Buenos Aires / DHL / 2009
Awards:
Overview
Entries
Credits
Execution
In a run for businessmen, we registered a professional marathonist and dressed him as a DHL courier. The objective, to be the first to arrive and deliver the most important package: the medals for the 1st, 2nd and 3rd place. In this way, we could show to thousands of people why DHL is the fastest courier.
Outcome
5000 potential clients contacted at a cost of USD 3000.
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