Cannes Lions
MOONWALK, Stockholm / MTV / 2003
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MTV has always been working for the freedom of speech and the right to express yourself.
The concept Express Yourself encourages the target group, 15-35 years old, to express themselves. Through the MTV Music awards MTV give out the Free your mind award to free speech activists. And now MTV and Moonwalk Sthlm takes it all one step forward by bringing the right to express yourself through demonstrating on the Internet.
You can start your own protest or join a protest at MTVE.COM. It doesn’t matter where in the world you live –Americans, Italians and Swedes can march side by side in the same protest and everyone can see it. A great function is that you can send your protest to whomever you want to - important leaders, your friend or your boss. This is your chance to let them know what you and your friends think.
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