Summertime means folks spend more time outside and less time inside watching quality

TV ads, so we needed a social-first idea that would not only drive earned impressions and

engagement but would hit ’em right where the sun shines. Enter the greatest personal flotation device of all time: Colonel Sanders Floatie.

We created a digital sweepstake for consumers to win a chance at the extra crispy lifestyle, by winning the first-ever Colonel Floatie. To enter the sweepstakes, you had to sign up for our KFC newsletter, which is as exactly as exciting as it sounds. But our floating bucket holders were so popular that over 259,000 people signed up to enter. We were also the first QSR brand to leverage a Snapchat world lens that let users enter the sweepstakes directly from the app. This alone drove 22 million impressions and help set new records for our summer quarter.