The strategy of seeding in different media babies laughter to grab mums attention came to life. In various specialized media and www.entremamas.com.ar home, we place a video-banner with the more powerful hook, a real baby smiling and communicating the slogan: use Pampers overnight and upload the video of the morning after, let your baby be the star of our next banner campaign.

Knowing mums are Facebook hard users, we created an app to make the process for uploading videos easier. When a video was accepted, mums received an email warning date and time when they could see the banner. They soon shared it with ​​friends and family.

We use a customized media strategy. Nothing made sense if mums could not see the banner with the laughter of their baby. To accomplish this, the synergy between the app and iMedia was key to warned mums about their babies banners.

Thousands of babies attested to the effectiveness of the new diapers in our campaign banners.

More results:

- More than 250.000 mums participated.

- 612 babies starred 612 banners

- The video compiling the best material uploaded during the campaign made Pampers Brand Channel reached the Top 10 of Argentina.

- During the campaign, we duplicated the average number of registrations in www.entremamas.com.ar