Through five emotionally charged vignettes, adults are reminded of a time when they were still children, when their parents would do anything for them, even lie for the sake of love.

The film was uploaded to YouTube and seeded on local blogs, forums, and shared on social media. The end of the film drove viewers to a campaign website where Ensure encouraged them to share their love and appreciation of their parents.

Ensure was able to stir a powerful emotional connection with its brand purchasers and consumers:

*Total views exceeded KPI by +469%

*Over 3,000 personal stories were posted on our website

*+331% ROI from earned media