Bodo is undergoing significant developments. NOK 16bn will be spent on large city development projects over the next few years. However, the city has struggled to establish a clear and attractive profile. The task was therefore to make Bodo come across as a more creating and forward thinking city and consequently attract new citizens. The solution turned out as the concept ”Extreme Makeover Bodo”, hosted by an american to shed a new light over the city and share experiences from a different and unexpected angle. The campaign is an ongoing event and will feature new episodes and stories.