The North Face Korea, the No. 1 outdoor brand in Korea which greets its 50th year anniversary of the foundation, publicly announced the statement ‘50years of exploration’ and began the campaign with McMURDO, which is a representative heritage product of The North Face, as the object. In order to unfold a very special opportunity for an exploration of which the brand spirit is alive and overflows, the campaign overflowing with the energy was prepared together.

In commemoration of the 50th year since the foundation, we created a unique pop-up store in Lotte Premium Outlet, Paju, where consumers can come and truly experience the brand. When the consumers tried wearing the McMURDO products at this store, they got a unique proposal. “You can purchase the product which you are wearing now free-of-charge.” At the moment of answering ‘Yes’, the blue sky and the zipline that goes down 120 meters from a dizzy height is unveiled. The one who can successfully come down the zipline would receive a special prize, The North Face McMURDO..

The campaign launched October 14th and carried on until December 23rd. Because McMURDO is a seasonal product of Fall/Winter, we incorporated brand experience that will challenge the consumer to go on an exploration in such season.

In commemoration of the 50th year since the foundation, we created a unique pop-up store in Lotte Premium Outlet, Paju, where consumers can come and truly experience the brand. When the consumers tried wearing the McMURDO products at this store, they got a unique proposal. “You can purchase the product which you are wearing now free-of-charge.” At the moment of answering ‘Yes’, the blue sky and the zipline that goes down 120 meters from a dizzy height is unveiled. The one who can successfully come down the zipline would receive a special prize, The North Face McMURDO.