Cannes Lions
BBH, London / PERFETTI VAN MELLE / 2014
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What’s the best way to prepare for the challenge of Vigorsol Air Action Xtreme chewing gum?
Extreme training in the middle of the snowy mountains with an eskimo sensei, of course.
In this montage, we see a poor young man endure a gruelling arctic training regime until he’s finally ready… to buy some gum.
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