To highlight the brand thought of someone above is always watching through the medium of posters. We put up these posters at various high risk locations such as inside department stores, outside ATM machine kiosks, darkened alleys and inside malls. Everywhere there is a potential risk of thieves, burglars and other criminal activities. We showed off the fact that CP Plus CCTV cameras help keep an eye on anyone and everyone therefore illustrating the brand identity that the one above is always watching.