American Eye Center is the most prestigious eye care facility in the country. Lately, a host of other eye centers have been sprouting all over. To distinguish the brand from competition, the campaign positions American Eye Center as the most advanced in the field via installations in art galleries with HD or "High Definition Vision" as the idea.To illustrate the difference, impressionist and abstract paintings were mounted alongside clear photographic versions ofthe same subjects with a visual twist like a drowning man seen among the waves.