Cannes Lions

Eyeball Slave

McCANN HEALTH, Hong Kong / PFIZER / 2016

Awards:

3 Gold Cannes Lions
3 Shortlisted Cannes Lions
Digital Proof JPG
Digital Proof JPG
Supporting Images

Overview

Entries

Credits

Overview

Description

Under the Undersirable Medical Advertisement Ordinance (UMAO), Cap. 231, any advertisements likely to lead to the use of any medicine for the purpose of treatment human beings for, or preventing them from contracting any diseases or condition, e.g. Glaucoma or High Eye Pressure is not allowed.

Similar Campaigns

12 items

Normalisation

Y&R LONDON, London

Normalisation

2018, PFIZER

(opens in a new tab)