Cannes Lions

Eyes

THE BLOC, New York / MERCK / 2021

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Overview

Entries

Credits

OVERVIEW

Background

Belsomra is a medication for the treatment of insomnia. It is effective for insomnia, at least for four weeks and as compared to a placebo. The image was part of a patient photoshoot for Belsomra's consumer website. We transformed these photos into an Internal excitement campaign for Merck.

Execution

Using the oval shapes to represent the eyes, we've invited the audience to find all the eyes they could within the poster.

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