Cannes Lions
McCANN ERICKSON ISRAEL, Tel Aviv / OPTICANA / 2012
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Description
To trace people who need glasses and know it yet, we made a very simple pop-up banner for iPhones that was created to promote Opticana eye wear. When you zoom in on a text on your iPhone at Ynet.co.il (Israeli leading news site), a pop-up appears asking if you need to zoom in to see clearly - and offer a free eye examine at opticana store located near your current location.
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