Cannes Lions

F1 GRAND PRIX BRAZIL

TV GLOBO, Rio De Janeiro / GLOBO TV / 2013

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

The biggest challenge faced by the team was the creation of a continuous shot camera.

Execution

As a sport which is extremely fast, we wanted to give the audience the opportunity to look in detail at the key moments of a Formula 1 GP which are: the start, first corner, overtaking, accident, pit Stop, finish line & podium.

Outcome

The end result was a great positive impact as both the target audience and sponsors.

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