Cannes Lions
TV GLOBO, Rio De Janeiro / GLOBO TV / 2013
Overview
Entries
Credits
Description
The biggest challenge faced by the team was the creation of a continuous shot camera.
Execution
As a sport which is extremely fast, we wanted to give the audience the opportunity to look in detail at the key moments of a Formula 1 GP which are: the start, first corner, overtaking, accident, pit Stop, finish line & podium.
Outcome
The end result was a great positive impact as both the target audience and sponsors.
Similar Campaigns
12 items