Cannes Lions

F1 Season Start Campaign

ANTONI, Berlin / MERCEDES BENZ / 2018

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The Mercedes-AMG Petronas F1 team planned an incredible film for the season start 2018.

However, the preparations were so intense this year they only had time to quickly throw together a bunch of stock-images and a computer voice that explain some of the ideas they wanted to do. A motto called #noTime2lose sums it all up at the end.

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