Cannes Lions
DAVID, Sao Paulo / FABER CASTELL / 2015
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Faber-Castell wanted to remind us of the real meaning of a gift. For that, we invited people in pairs for a special consultation with a personal shopper, to help them find the perfect gift. She asked one of them to make a drawing or a letter which describes their relationship, while their companion waited downstairs clueless to what was happening. Based on what people created, she'd find the perfect gift. But what was supposed to be an ordinary gift, became a surprise for both of them.
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