Rekindling romance, revamping brand:The reality show captured “romantic moments” that occurred when couples attempted the tasks. For example –during the True or False round, the husband guesses the truth/falsehood of 5 controversial statements, answered by his wife in his absence. In another “task”, the couple are asked to dance together in a bid to test their compatibility.

These Episodic romantic moments were branded “Miracle Moments”. The interactions wiped off the daily monotony and brought to life the Ponds commitment to rekindle the romance – by making age irrelevant, thanks to the Seven day Ponds Age Miracle!

The programme engaged 2.1 million viewers at its peak. The winning couple earned an all expense paid second “honeymoon” in Paris. Popular Celebrities like Mahima Choudhary guided and judged the romantic quotient of participants. The message of the program was amplified with presence across media – viz.- print, radio, theatre, PR, Internet and blogs.

Results:Ponds Age Miracle Salaam-E-Ishq – a success story.Puts a little romance in life: 21% to 35%Trust Ponds more than other brands: 48% to 52%Gives you glowing skin: 40% to 56%Brand recently seen on TV: 19% to 43%Season 2 begins in season 2…