To reach out and create a sense of belonging with more and more women, Ponds appropriates the Women's Day platform every year across the media. This is the third year in succession that Rediff.com has been the exclusive online partner for the same.This mini-site then, is a celebration of womanhood.The strategy through design and content was to achieve a one-on-one rapport with every individual woman across class, age and socio-economic parameters. The design immediately warms up to the heart of the woman impressing her with its soft colours and images. The content is postulated on the various cosmetic, emotional and social issues that concern the woman of today.Career, relationships, beauty, grooming, fantasies et al is succinctly captired here. Live chats with women celebrities in India (Aditi Gowitrikar, Tanuja Chandra, Sushila Vaswani), special e-cards, wallpapers and interactive quizzes made the experience memorable.The results were excellent. Depth and Involvement with the consumer was achieved. The bond grew closer. And more than 3000 emails poured in appreciating our effort.