The campaign “Face for Sale” captures the insights of target customers with skin problems. They often hide their flaws and suffer in silence. They want professional help but they need to see real results, not advertising promises.

Pornkasem Clinic lets it be known by announcing a deal to buy consumers’ faces damaged by acne, acne scars and wrinkles in exchange for FREE treatments. We then turned the 3 damaged faces into HUMAN BILLBOARDS.

For 30 days, they needed to expose their faces 24/7 as a live billboard for the world to see. People could interact real time with them, chat, inquire and Scan QR codes to follow their progress of treatments.

The end result was on their faces, the real-time facial billboard displayed the skin condition getting better and better every day. The impact couldn't be more real, sparking discussions of the people who witnessed their genuine transformations, amplified even greater on social channels.

Pornkasem Clinic started the campaign by launching a viral video, announced a deal to buy consumers’ faces damaged by acne, acne scars and wrinkles in exchange for a FREE treatment. Over 2,000 applicants offered to sell their faces over a period of just one week. We then set up an on ground event to interview all the applicants on camera with doctor judges, and then filtered down to 3 winners with the most severe facial conditions.

We then turned the 3 damaged faces into HUMAN BILLBOARDS, for 30 days. During this time, the 3 faces will receive free treatments from Pornkasem with the condition in which they needed to expose their faces 24/7 as a live billboard for the world to see. People could interact real time with them, chat, inquire and Scan QR codes to follow their progress of treatments.

- The recruitment clip went viral and spontaneously became the 7th most popular video on Youtube Thailand on 20th September.

- Over 2,000 applicants offered to sell their faces over a period of just one week.

- Thousands of on ground interactions

- In the online world, the clip of human billboards generated high conversation levels. People shared the clips and posted their mock up clips of their own version of billboards.

- 1,500,000+ views of videos online

- 9,500,000+ media impressions

- 450,000 USD earned media value

What’s important, we proved that we can cure their faces for real.