Cannes Lions

INTERNATIONAL HOMELESS DAY

EL LABORATORIO SPRINGER & JACOBY, Madrid / RED CROSS / 2007

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OVERVIEW

Outcome

Carrying out the action in wealthy zones got that the level of conscience increased.

Red Cross obtained 126 new partners, with a minimum donation of 30 euros a year. The donations can't be counted because there isn't a mean for donations for concrete actions.

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