Updating a wordmark that over a billion people see every day and have grown to love is no easy task. With that in mind, we didn’t set out to rebrand Facebook, but to refresh the wordmark to mirror the momentum of the company. Specifically, we wanted the new wordmark to feel more open, friendly, humble and human.

Facebook’s design team collaborated with Eric Olson, the typographer behind the Klavika typeface, from which the original wordmark was derived. After designing hundreds of treatments, we landed on a successful update to the wordmark, allowing us to retain the equity of the original mark. The result is an evolution of the logo that reflects how Facebook is more human, open, and friendly.

On June 30, 2015 we unveiled the new wordmark to the world. Since then, the number of people using Facebook each day has grown to over 1 billion people—a major milestone for the company. The reach of the new wordmark has been massive—more than a billion people have interacted with the wordmark while logging into Facebook to connect with friends and family and share their voices with the world. Since its introduction, the updated wordmark has achieved what we intended—communicating Facebook’s brand values and showing people that we are an open, friendly and human company that is helping connect the world.