Cannes Lions
INTEL CORPORATION, Hillsboro / INTEL / 2015
Overview
Entries
Credits
Description
Our target audience for Intel® WiDock is an active office worker who likes to use their mobile device with desktop monitors and other peripherals, but wants their experience to be without the hassle of connecting to cables at their desk. At Intel®, we are focused to bring smart, connected devices to every person on earth-- now, specifically inline with our "No Wires" initiative, we have designed a solution that allows the user to simply walk up to their desk, and instantly — without plugging in any wires or cables — connect to their entire work space, all without using WiFi.
Execution
We started our project with user centered research, to better understand the perception of what potential users thought "Wireless Docking" meant, and how it would work in their environments, both in the office environment and in the home. From our research, we found that the value proposition was clear, once explained, but the most prominent friction points for the users were understanding where the product would live on their desk, and what the dock was actually doing. These insights from our research acted as our beacons for designing a compact footprint, user interface, proper weight/cable distribution, and thermal solution.
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