Cannes Lions

FADING PROTEST

HAVAS WORLDWIDE SWITZERLAND, Zurich / TIBETAN YOUTH ASSOCIATION IN EUROPE / 2013

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Overview

Entries

Credits

OVERVIEW

Execution

The radio spot was recorded with an authentic voice and went on air with a built-in volume modulation.

Outcome

There was a remarkable response to the radio spot. Many listeners contacted the Tibetan Youth Association and offered help to prevent the protest in Tibet from being silenced.

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