A homage to the ‘case study’ video.

We see a typical ‘case study’ video for Le Jardine Clam Juice. The film is put together using nothing but Shutterstock footage, and showcases a campaign they did called ‘#LikeACanuk’

The entire video is a spoof version of the famous Always ‘#LikeAGirl’ award winning case study film, and at the end, we reveal that it has been entirely made up (of Shutterstock footage)

We shared the 3 films online at a crucial time when creative departments were busy trying to put together impressive case study vidoes for their awards submissions.

The fake case study video became an overnight trending topic across hundreds of social platforms, and increased Shutterstock brand awareness by 189%. 37% of businesses that took part in ‘Office Violence Wednesday’ reported mild spinal damage and high levels of cerebral hematoma. And some people died.