In order to change people’s perception about this issue, we helped those vendors who couldn’t afford advertising, by providing them with our photos. Giant Shutterstock pictures were placed in their street stalls, showcasing their products and services in high quality. We helped them sell their products and they helped us change people’s perception.

We contacted street vendors and offered them Shutterstock high quality pictures of the products they sell or offer, in order to improve their sales, and at the same time, change people´s perception about stock image prices.

We shot people’s reactions for 3 days. The street sellers still have Shutterstock pictures in their stalls.

More than 100.000 people were impacted on their way to work. We raised awareness of Shutterstock image prices accessibility to every person who passed in front of the street stalls.