Cannes Lions
LEO BURNETT COLOMBIANA, Bogota / FALABELLA / 2010
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Description
A girl is walking on a street and we see that her sweater starts to get tangled with different objects, first with another man, then with a bike and finally with a trash can. A tagline appears "Your sweater doesn't want you to know". We discover that the swater was trying to avoid the girl from noticing a billboard that announces the new collection of sweaters in Falabella.
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