Fami-Navi

We developed an innovative APP which includes a traffic safety education picture book for children and the navigation function for drivers. Children can learn traffic safety by reading the picture book with their parents, and record their voice at the same time. Link the voice recognition technology with map data, the navigation voice features families’ voice recorded by reading the picture book. Furthermore, along with being navigated by families’ voice to the destination, it could arouse the attention of safe driving. It’s an APP that can call out the driver’s attention to follow the safety rules and offer traffic safety education for children. Family love, the best way to solve the problems on the road.

As the promotion of safety technology of Citroen China, an APP for both IOS and Android was launched in APP STORE on March 25, 2016. The announcement focused on owned media and PR. An actual road safety education picture book was produced and installed by dealers, to enlighten the family to visit. (Chinese version only for now, plans to add English version later on.)

After the launch on March 25, over 90% of APP users (according to evaluation questionnaire of the 5-stage consciousness change, TOP2 92%, TOP BOX 50%) have evaluated that the APP made them started noticing safety rules. It changes the consciousness of drivers while driving, at the same time, contributes to the improvement of road safety rules of their families. It was a spectacular success for Citroen, whose brand concept is the symbiosis between human beings and car technology, at driving of Citroen brand message.