“Sound of Silence” was written in the era when Volkswagen became famous in America, so being the first brand ever to license it was a special nod to the heritage of the brand. When you watch "Hello Light", you will see that the intersections between the track and the spot are very much intertwined. Starting with opening the spot on ten seconds of complete darkness coupled with the stillness and the steady momentum of the music evokes the emotions of honesty and simplicity that encapsulates the spirit of the brand. It was all very intentional and something that only this track could replicate.