Using the unconventional concept behind the first family doctor novel ever, the aim was to show the people of Zurich the advantages of a family doctor-based healthcare model in a fun and entertaining way.

Actor, author and journalist; Patrick C. Frey was intrusted with the first family Doctor novel. He wrote a light hearted story about Daniel Bolega; a famly doctor from Zurich.Advertising for the novel was restricted exclusively to ads and posters in the greater Zurich area. The novel was also on display in the waiting rooms of Zurich family doctors. Interested readers could order the book on the Internet.The most unconventional advertising tool was an event where Patrick C. Frey and fellow actors read the novel to an audience.

Success was not long coming: the first edition of 5,000 copies sold out completely within the space of a month, going into production of the 2nd edition. Since the novels publication, the click rate on the website has doubled.