“PEACE” we asked Friskies Facebook fans (cat owners) if they would accept a puppy to the Friskies family. It started cat-dog talks and people started to post pictures and comments proving love between dogs and cats were…. possible! Finally, we asked fans if they were ok with the transition of the profile to include dogs. The enthusiastic answer was: Yes!

“TOGETHER” to keep the energy we steered fan page discussions to the topic of cats & dogs videos – as a result the new. Friskies community wanted to make a big movie – cats and dogs together. Selected fans got a camera that could sit around the neck of their pet, filming life from a pet’s perspective. Who wouldn’t want to see what their pet was up to when on their own?

“CELEBRATION” movie premiere took place during the prestigious Polish Film Stars Festival and Friskies fans could watch it on Facebook.

From March to June number of fans on Facebook increased from 5K to 44K, reaching 21% fan’s engagement rates! Now the Friskies fan page has over 80K fans and is top 5 in terms of engagement indicators. The brand profile is a center of gravity for further marketing communication. We made all pet owners “equal”…