Our campaign idea for Orkin Pest Control is all about not letting bugs ruin the moment. To bring this idea to life in the world of streaming audio, we composed a heartfelt, original song that plays on Spotify and Pandora as if it were the next song on your curated playlist. After a while, the poignant song is “ruined” by the announcer’s interjections of rather unpleasant bug words and phrases at key moments of the song. Since we were able to write original lyrics, we could create the perfect moments and phrases for the bug words to land, not only ruining the beautiful mood of the song but completely altering its meaning.