Cannes Lions
FAMOUS BRUSSELS, Brussels / FAMOUS BRUSSELS / 2011
Overview
Entries
Credits
Execution
How many kilos will the employees of Famous gain during the Christmas holidays? Guess and win the difference in weight... in marshmallows. All employees were weighed before and after the holiday season. • You could place your bet on FamousFatBet.be. Afterwards the participants received the result and an individual number of how much they bet wrong. The result; the total weight gain of all employees was 21.2 kilos, or an average weight gain of exactly 342 grams. That was less than expected, due to a flu epidemic that ran throughout the agency. •
Outcome
Twice as many participants than sent invitations and national press coverage.
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