With an expected 4.7 billion travelers, 2024 is set to become the biggest travel year in history. And with more than 38,000 restaurants in over 100 countries, it’s safe to say that wherever people go, the familiar taste of McDonald’s is always close by.

McDonald’s wanted to stay top of mind among travelers and make a stop at a McDonald’s abroad a must-visit.

In a time of increased competition, we generated plenty of positive brand sentiment among travelers by demonstrating how McDonald’s, with its extensive global footprint, can be part of every journey.

The campaign is still ongoing, continuing to make tourists hungry for travel, and more importantly, for McDonald’s.