We created a display that showed the product actually working at the entrance of stores. At the street, in front of the display, we turned a real car over on its side. The action showed, in practical terms, the product’s main benefit. Arno Turbo Silence: maximum wind power.

With a differentiated use of a traditional medium, we were able to emphasise the message and highlight the Arno Turbo Silence fan from its competitors, increasing product search by 20% during the time in which the promotion took place. Arno reinforced its image as an innovative and surprising brand.