FanBooth was launched and promoted only through social media using the Movistar fan page in Peru.

Using existing technology available in every smartphone we created a completely new use for it, giving solution to one of the oldest fan's problems.

We got users from other mobile operators to download Movistar´s FanBooth App.

Thousands of branded pictures of fans hit the social media organically, generating content for the brand that didn't even exist before the app.

With a little budget we managed to create a big impact for Movistar during the World Cup.