Radio in Peru is the most important and popular medium, so we decided that radio was the most powerful way to promote Movistar TV now on HD. This new service of high definition images has a clear benefit: best images than ever, so much more realistic than ever before. Bingo! RPP Station has the most credible news programme so we can use real news as the perfect medium to demonstrate the realistic images of Movistar TV HD.We placed false news stories relating to the films Star Wars and King Kong, into the news bulletin, mixed in with real news stories.