The essence of the project were Mobile Fan Zones. In the period of UEFA EURO 2012 ™, they traveled through whole Poland offering to residents of the cities the outdoor event combined with watching live football broadcast on the large LED screens.

In order to deliver to the Sponsors the national range five identical Mobile Fan Zones were built. The single zone consisted of the following elements: (1) roadshow truck equipped with a high-quality LED screen and dedicated to one Sponsor branding, (2) fenced zone where the fans could experience sport emotions and fun during watching the matches, attractions and contests offered by Sponsors and in catering area.

100 mass public events produced in 20 days – 5 Mobile Fan Zones in 5 different places each day

Audience of 450 000 people

3 civil marriages conducted in Mobile Fan Zone 

CARLSBERG – sales of beer in moblie fan zones, product placement in the selling list of Biedronka (Jeronimo Martins) the biggest national retail chain of 2 000 shops

SHARP - Improving the brand image as a major event Sponsor UEFA EURO 2012TM. Implementation of the sales objectives in cooperation with the largest retail network RTV EURO AGD. Strengthening the awareness of SHARP as a manufacturer of large screens.

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