Cannes Lions
McDONALD'S, London / MCDONALD'S / 2018
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The film opens by an office lift where two colleagues are heading out for lunch. The office intern begins to make small talk with her superior, who it turns out is heading to McDonald’s to try the new Louisiana Stack. Her superior goes on to describe the Great Taste of America burger and, just by talking through the ingredients, begins to turn into her American alter ego; a cheerleader. The intern is tempted by the end and she too goes all out American, dressed as a Shark mascot.
The traditional British reserve remains throughout, and neither character reacts to the transformation.
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