We went to MojaGeneracja.pl (MyGeneration), Polish social network focued on teens, and offered to develop new applications to help its users flirt with each other. All supporting advertising on TV and in magazines directed to social networking site.It couldn’t be easier. Find a profile of the one you want to flirt with... Select one of our chat-up lines or write your own... Pick an animated e-card with a character from Fanta TV ad as your avatar... Send... Then wait to see if someone responds in the same way.Flirty messages of each user were stored in a special inbox – a novelty for MojaGeneracja.We also created the first ever online chat function within any social networking site in Poland, so that users could continue their conversations without having to go to an outside instant messaging service.The most active users of Fanta Flirt appeared on the MojaGeneracja homepage.

670,000 flirts were sent by 70,000 people in 2 months.The communication reached 37 per cent of Fanta online target group.

Advertising awareness grew from 14 per cent to 23 per cent between May and July, to its highest rank in two years (the best result in Europe where the Play campaign was simultaneously launched).Users loved the idea – results from internal research of MojaGeneracja.pl showed that:- 71% of MojaGeneracja.pl users bought Fanta during the summer holidays- 81% if users said they wanted Fanta to create another branded application