Cannes Lions

FANTA

FP7 CAIRO, Cairo / COCA-COLA / 2011

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Musseli the blue collar worker has done a mistake by putting Cantalope instead of Orange in Fanta, The result is 300,000 bottles that have to be sold because if they're not... The company will fire MusseliCultural ReferenceGetting a job is hard in Egypt. The lower and middle class society would do anything to be employed by multinational corporations, and will fight tooth and nail to keep their jobs.

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