Because teens know best what teens like, Fanta hands over the campaign to its most important target group: fully, officially, hooray!

Fanta presents: SNAPOSTER – DESIGNED IN SNAPCHAT, PUBLISHED AS POSTERS.

We used Snapchat, teens’ app No. 1, as an innovative, intuitive design tool. Did we pay for the sticker function? Nope. We simply snapped colourful Fanta elements that the teens made into stickers by using the scissor function – activated by Germany’s most popular influencer Julien Bam in his and Fanta’s Snapchat channel.

The teens created more than 4,800 unique Fanta motifs in Snapchat. The best user generated designs went from the small screen to the big screen screen – as out-of-home posters. This Fanta out-of-home campaign became highly teen relevant content that didn’t disappear automatically after 24h (like in Snapchat). With mobile use we made the classic OOH brand new. And 100% designed by teens.

• The target group shaped the brand: the teens spend 2,250 hours actively with Fanta

• 4,800 unique designs were generated by the young users

• 5.6 Mil. views and votes on Snapchat

• 11,000 posters all over Germany reached 256 Mil. contacts

But most importantly, we achieved something priceless:

teens felt proud spotting their Fanta motifs on the streets – and shared and commented them enthusiastically – again in social media.