Cannes Lions
OGILVY, New York / FANTA / 2008
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Launched in 2007, Fanta's Play campaign brings more imagination, creativity, and color to an otherwise boring black and white world. At the heart of the campaign is a cast of animated characters, whose only mission is to make mischief, subvert authority, and color the world orange. Their antics demonstrate Play in its purest form.A bunch of rockers trick a nearby group of killjoys into rocking out with them.
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