With a social medial channel that only they understand: Snapchat!

Julian triggered a wave of creativity under the motto "Snap the world as you like it". In addition to meeting Julian in Snapchat and at digital city lights, Fanta fans could also take part in a sweepstakes to meet him in real life. The teens celebrated the campaign in their social media channels.

over 40,000 followers / 6.6 million views / sales rose by 5 percent