We are in a park. A girl dumps her boyfriend and leaves him without looking back. Just when the boy gets miserable, he faces with his right hand. But with one difference, his right hand has transformed to "Elizabeth". Hand is EL in Turkish... Elizabeth is an euphemism for self satisfaction... And if you're dating Elizabeth, it means you have no girlfriend and you are masturbating.

Throughout the film, we see scenes from this bizarre relationship... They go to the cinema, travel around the city, have romance in the car etc.

Then one day, he meets with a real girl and falls in love. This time he dumps Elizabeth with the same words that her ex girlfriend dumped him. The boy and the girl start a real love affair...

Hand is EL in Turkish... Elizabeth is a euphemism for masturbation... The campaign’s first step was a viral about the bizarre relationship between a man and his right hand, aka Elizabeth. In the viral, the most classic situations of a love story is reflected; like going to a cinema, watching the sunset, kissing in the elevator etc.

The viral then directed viewers to Durex Facebook page. Here, everyday until the 14th of Feb, daily tips and tricks were shared on how to dump Elizabeth and get a real girlfriend. Followers interacted with their own tips as well.

The viral reached almost 1.5 million viewings on Youtube and it was still increasing when the site was banned in March. Total viewings exceeded 4 million, making Elizabeth the most viewed viral in Valentine's period as well as one of the most viewed virals in Turkey ever.

Usually people are embarassed to like Durex on Facebook because they are exposed. Still there was around 20% increase in followers. The number of impressions reached 6.7 million. People talking about Durex increased by 700%. And the year to date awareness score increased by 5 points reaching 93%.