A young man walks into Farmacity where he faces the embarrassing process of having to ask for medicine for his private parts. As is the norm in this type of situation he says the product is for a friend. The employee behind the counter quickly gets it, and calms him down by telling him that a friend of his also had the same problem and it was cured by this same medicine. He is obviously referring to a personal experience as well.

At the end, the spot reflects: “Sometimes, the healthiest thing is to put yourself in someone else's shoes”, ending with the brand’s new concept: “Health is contagious too”.